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Jason Krause, director of marketing for Cliffstar Corp., Dunkirk, N. Y, echoes Nicolino's observations."People are far more conscious of their health," he says. "They're taking a lot of their health TAG Heuer Ayrton Senna Link Quartz Chronograph TH-23 into their own hands and trying to live a healthier lifestyle. They're reading labels, and they're looking for benefits from these products."FOCUS ON SUPERFRUITSLook up that aisle - it's a blueberry . . . it's a pomegranate . . . it's a superfruit!Although they might not be able to leap tall buildings in a single bound, fruits falling under the superfruit banner contain high levels of antioxidants, which help to prevent and repair the damage wreaked on the body by free radicals. For that reason, they've become superheros in the juice category.

Indeed, research touting the health benefits of superfruits has resulted in new opportunities to reach adult consumers.Nicolino says Clement Pappas recently launched a TAG Heuer Ayrton Senna Link Quartz Chronograph TH-62 of private label antioxidant juices in slim 8ounce cans for a couple of major retailers. They feature blends of juices from fruits naturally rich in antioxidants - in combos such as mango-acai, pomegranate-blueberry, pomegranate-cranberry and blueberry-raspberry. She suggests that retailers TAG Heuer Ayrton Senna Link Quartz Chronograph TH-64 such juices to consumers - particularly women as their "antioxidant hit of the day." Peter Mattson, executive vice president of sales and marketing for A. Lassonde, Rougemont, Québec, Canada, says the health benefits of many of today's juice offerings often outweigh calorie concerns in consumers' eyes.

"People want their product to prolong their life or help their overall health and appearance versus being concerned about calories," he says."More information [is] being supplied by health professionals and the Internet; more global health information is being shared and communicated."Speaking of calories, although a market still exists for lighter TAG Heuer Calibre 16 TH-100 diet juices on the adult side, Krause believes interest has fizzled a bit."I think what consumers really are looking for are products that are good for them, whether they be fortified or be organic, or whether they be high in antioxidants," he says. "I think people who would be really concerned about those calorie contents are now saying, 'Wow, these products are good for us, and it's a good way to get the nutrition I need.'"