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Our first step toward sustainability took place in 1995, when Tiffany began a long at times contentious - relationship with the mining industry by opposing the development of the New World Gold Mine outside of Yellowstone Replica Rolex Oyster Perpetual Date Submariner 16610 Classic SS Park Although at- tracting little or no customer attention, we asked the government to stop development and expressed our concern to the mine de- veloper that a gold mine that placed this iconic national park at risk was a reputa- tional disaster in waiting for the entire jew- elry industry. We made clear our opposi- tion was driven by a strategic, reputational risk assessment and that from a public rela- tions perspective, of all the places to put a mine in the continental U.S.,

you couldn't do much worse in the Replica Rolex Oyster Perpetual Submariner 16613 Two Tone Champai of a mining disaster. It was an argument that resonated powerfully with our stakeholders.However instructive that experience was, nothing could have prepared us - or the jewelry industry - for the horrors of conflict diamonds. But to the industry's immense credit, there was quick mobilization for action. Working together with NGOs, governments, and civil society, a program to eliminate conflict diamonds from the supply chain was developed. We became strong and vocal advocates of the Kimberley Process. The result of our collective efforts has Replica Rolex Submariner Date Watch rrx0904008 a control system that has worked quite well,

although still not perfectly, and requires of course continuing diligence.The success of the Kimberley Process notwithstanding, we also decided to take direct control of as much of our supply chain as we could. And so in 2003, we created Laurelton Diamonds, a wholly owned subsidiary that procures rough diamonds directly from mine sources and manages the worldwide supply chain that cuts, polishes, and Replica Rolex Submariner date watch rrx0904011 finished stones to our Tiffany workshops. Our objective is to identify the mine source of all Tiffany diamonds (we are about halfway there), to satisfy ourselves that those mines are operated responsibly, and to process rough diamonds in our own facilities or those of our carefully vetted manufacturing partners.